James Greene & Holly Nelson Discuss Their Vision for the New Total Warrior Combat

After acquiring Total Warrior Combat earlier this year, James Greene and Holly Nelson aim to become the new power couple in the mixed martial arts world. Greene is a Navy veteran turned coach and then entrepreneur. Nelson is a behavioral scientist who is shedding some light on a topic that is often overlooked in combat sports: mental health. Together, they will give TWC a new identity starting with TWC 101: Hostile Takeover; the upcoming event will go down at the Soaring Eagle Casino in Mt. Pleasant, Michigan, on June 4.

The promoters also discussed their initiative to offer mental health assistance to fighters, plans for an intriguing mixture of digital and in-person experiences. TWC 101: Hostile Takeover is headlined by an interim 155-pound championship affair between Ultimate Fighting Championship vets Justin Jaynes and Julian Lane.

Timestamps:

(00:00) Intro
(00:31) Discussing the TWC 101: Hostile Takeover main event
(02:12) The rest of the TWC 101 card
(03:17) The WMMA fight
(04:14) Why they invested in MMA
(06:51) Offering mental health assistance to MMA fighters
(09:10) Working with MMA fighters
(10:24) The results they obtained so far
(11:27) Exploring mental health issues in MMA
(12:20) Toxic masculinity and MMA
(14:36) How many TWC events fans should expect to see each year
(15:28) Booking the Soaring Eagle Casino for events
(16:30) Where can fans watch TWC events
(17:21) Commenting on the MMA regional scene in Michigan
(18:43) Teasing a hybrid digital/in-person immersive experience starting TWC 101
(20:32) Where fans can buy tickets
(21:12) Announcing Brent Pella as celebrity host
(22:02) Outro

Tudor Leonte started writing about mixed martial arts in 2013 for Italian media outlets. His journey with Sherdog began in 2018 and now he covers One Championship and countless European shows. You can follow him on Twitter @MrTudorLeonte.