The Weekly Wrap: April 3 - April 9
While it featured all the standard promotional trappings, event
week for the Ultimate Fighting Championship's debut in the Middle
East played...
The Weekly Wrap: May 16 - May 22
The Ultimate Fighting Championship’s marketing train was in full
effect this past week, as the company launched its go-home hype for
UFC 98
The Weekly Wrap: April 18 - April 24
Though it drew a record crowd in Montreal, the Ultimate Fighting
Championship did not come out of its second voyage into Canada with
much in the...